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The Royal Asscher Diamond Company Ltd. was established in Amsterdam in 1854. The Asscher family quickly established a sparkling reputation for their cutting and polishing techniques even for those stones considered difficult to cut because of unusual shape.

The Asscher cut diamond was invented in the early 20th century and is a modification on the cushion cut, the most popular cut of the previous century. They invented a cut which was square to rectangular with a flat table, many small step cuts along the top area and larger facets underneath the diamond.
The Asscher cut was designed to draw the eye into the diamond and give the perception of depth. In fact the beauty of the Asscher cut is how the eye sees the cascading steps into the depth of the diamond, unlike the most modern cutting styles that focus on the brilliance of the diamond.
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The Royal Asscher Cut retains the original features (small table, high crown, steep pavilion) of the original Asscher cut but has wider corners and more facets for added brightness and more sparkle.
Royal Asscher Cut diamonds are only distributed in the United States wholesale by one supplier. It boasts a special arrangement of 74 facets, 16 more than the original Asscher cut.
Whether the Royal Asscher Cut is superior to the original Asscher cut is a personal preference. Once thing that is for sure is that the trademarked Royal Asscher commands a 15%-30% premium in price over original Asschers and there is very limited supply due to the limited number of cutters making this shape. The Royal Asscher also results in a greater amount of waste in the cutting process and requires a special type of diamond crystal structure which only increases its rarity in the wholesale market.
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